Business intelligence resulting from ‘user activity data’ could help universities to manage resources more efficiently, budget more effectively, make smarter purchasing decisions, improve their services and demonstrate impact. The likes of Amazon and Tesco use activity data to make business decisions and to also provide recommender services on top of this data. They know a lot about thier customers’ purchasing habits. How does this translate to the academic environment? Are we able to utilise this use data for our benefit? This is a very timely and exciting area of investigation for the sector.
We invite you to attend a workshop exploring the potential of this data which is derived from services such as library systems, virtual learning environments and student registries.
As well as informing people of the potential of this data, we are looking to generate ideas and use cases to help plan for future work in this area. So please come ready to participate – I promise it will be an interesting day!
This workshop is suitable for senior managers and practitioners working in libraries, teaching and research. It will be chaired by Professor David Baker, Deputy Chair of JISC, with contributions from practitioners who have practical experience of using user activity data in higher education.
Date: 14 July 2010
Venue: The Hatton, 51-53 Hatton Garden, London, EC1N 8HN
For more information and registration go to: http://www.jisc.ac.uk/events/2010/07/businessintelligence.aspx