In his article in the New York Times, Robert Crease wrote:
We look away from what we are measuring, and why we are measuring, and fixate on the measuring itself.
For libraries, so used to collecting, managing and analysing various sets of data and metrics, this is a critical point.
It is also a sentiment that kicked off the 10th Northumbria conference on Performance Measurement in Libraries held in York earlier this week.
Elliot Shore from ARL (Association of Research Libraries) spoke about the need for libraries to take heed of this advice: To focus on the ‘fit’ of what we’re measuring.
This fit, as Shore calls it, has been evolving over the past 10 years as the role and presence of the library has changed. The digital environment and changing technologies and expectations of users means that what was once important to measure and capture may no longer have the same urgency.
This focus on what should be measured – and how it impacts on the role and shape of the library – was developed in a great talk by Margie Jantti at the University of Wollongong in Australia.
Margie talked about the constant flow of information and data that her staff (relationship managers) get from the researchers and academic staff, which is used to tailor services and focus resources on priority services. This has seen the library develop expertise in publication support for researchers by the library.
The large knowledgebase of data the library collects on its users enables it to punch far above it’s weight: helping develop a fast; agile and world-class library team.
Finally, one thing that emerged from a majority of the presentations during the conference was the increasing recognition that data and metrics from inside or about the library were no longer enough. The field from which the data and metrics is harvested is growing, and reaching further beyond the library. Into the teaching and learning space through to research, registry and student services and beyond.
The idea that library performance and measurement requires only data from the library – or within the immediate vicinity of the library – is no longer an option.
So, it was against this background that the Library Analytics and Metrics Project (LAMP) presented at the conference.
We provided some of the background to the project (where it has come from and the work that has led us to this point) and provided an overview of the work so far and how you can get involved and follow the progress of the project.
For me, what’s really interesting, is that LAMP has the potential to bring in data from across the institution (and beyond) to help inform decision making and how and where resources are allocated. It also takes away the burden of collecting the data and provides the space for libraries to act on the data, and to think strategically about what they want and should be measuring and analysing.
The conference was also useful in bringing to my attention LibQual, and the potential for LAMP to work with that data too (although this may be something for further down the development pipeline).
You can find a link to our presentation here. At the end are some ways that you and your library can get involved – so do feel free to get in touch.